Home Builder Happy Hour

S3E5: Hard vs Soft Sell Texting with Catherine du Pont

November 03, 2022 Ryan Canton and Kelly Borgen
Home Builder Happy Hour
S3E5: Hard vs Soft Sell Texting with Catherine du Pont
Show Notes

Time Stamps

Intro - 00:27
Intro to Texting Marketing - 1:05
Soft-Selling Text Messages - 2:30
Analytics from Texts - 7:35
Balancing Your Marketing Strategy - 12:15
Hard-Selling Texts - 13:30
Final Thoughts on Text Marketing - 17:00
Outro - 28:45

You’ve got a text! Catherine du Pont, Get Community’s Account Director, joins Kelly and Ryan this week to talk about everything text message marketing. Cat breaks down the difference between hard and soft-selling in text, as well as, tips for balancing your messaging. Kick back with a cocktail and enjoy the happiest hour of your week.

Cocktail of the Week - Amaretto Sour

1 ½ oz Amaretto liqueur
1 oz simple syrup
¾ oz fresh lemon juice
1 orange slice and 1 maraschino cherry for garnish

Pour the Amaretto, simple syrup, and lemon juice into a cocktail shaker with ice. Shake and strain into a glass filled with ice. Garnish with an orange slice and a cherry.


Credits:
Hosted by Kelly Borgen and Ryan Canton, Owners of Get Community 
Music Composed and Performed by: Levi Irwin 
Edited by: LeighErin Jass


Connect with Get Community!
Instagram - LinkedIn - Facebook
Visit our website at getcommunity.com