Home Builder Happy Hour

S1E3: Drone Talk

October 21, 2021 Ryan Canton and Kelly Borgen Season 1 Episode 3
Home Builder Happy Hour
S1E3: Drone Talk
Show Notes

Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.

In a time when you shop online for anything, like clothes, appliances, groceries, and even cars, it would only make sense for home buying to be a more digital experience. One of the key marketing components that make buying a home online possible is the use of drone photography and video. In this episode, Kelly and Ryan sit down with our in-house photographer, Bryan, to discuss the uses, benefits, and legalities of drone usage in home builder marketing. They will be going over: 

Visualization — Show off your home in detail to more people! Drone photography and video allow onlookers a more detailed view of your product which furthers the selling process.

  • Attracting More Buyers — Unlike in-person open houses, providing an in-depth virtual tour of your home puts the home in the position to be seen by more potential buyers. When distance isn’t a factor, you are more likely to have more eyes on your product.
  • Legalities — Discover how FAA laws are managing who and how we fly today and how a professional drone pilot can simplify the experience.

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Resources:
https://www.appletoncreative.com/blog/how-drones-can-elevate-your-traditional-digital-marketing-campaigns/

https://www.hometrack.net/blog/drones-changing-aerial-photography-real-estate

https://www.faa.gov/uas/