Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.
We’ve talked about Reels on HBHH before in regards to how Instagram is now favoring videos, but today, we’re discussing short-form videos in general, specifically TikToks (which can be made into Reels). There is a new medium of advertising sweeping across various industries and real estate and homebuilding is no exception.
It’s easy to dismiss TikTok as an app for kids that is an epicenter for silly trends. However, more and more older adults are making their way onto TikTok as the app caters their feed to any individual consumer’s interests. In today’s episode, we will be going over engagement stats, video trends, and how moving some of your content to TikTok can generate hot leads.
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